Priimarengas gets it’s own e-commerce shop by the end of 2025.
The growing importance of digitalisation and changing consumer habits has also driven the tyre trade towards online commerce. The market is competitive, especially with large central European wholesalers.
However, the online shop to be built under the Priimarengas brand is not aimed at consumer sales but, as a rule, at business sales. Many family businesses may be undergoing a generational change, so e-commerce is also more likely to reach a younger audience.
Our collection consists mainly of Michelin© heavy duty tyres, but we also update the collection with brands that suit everyone’s needs. Sales are mainly focused on Finland, but we also reach other countries in the EU.
Times change and we evolve with them.