Your companion
in the heavy tyre industry.
About us.
With over 40 years of experience in the tyre sector, we have built a brand whose core values are rooted in quality service, trusted partnerships, and premium products. Serving our customers’ individual needs, listening to them, and working in close collaboration are part of our DNA.
We have developed a scalable system designed to meet customer needs while upholding business ethics, strict quality control, and safety standards. Our work is a continuous journey to discover best practices and embrace the latest innovations in the field.
From our brand assets, Priimarengas has secured its place as a specialized tyre shop in Finland and through our partners across Europe. Guided by strong ethics and a relentless drive to evolve, this relatively young brand now stands proudly among established international names.
Our core idea.
We operate in an environment where industrial demands – both for equipment and personnel are constantly evolving. Our core focus is providing tyre services to industrial companies with a wide range of machinery and vehicles. Our selection covers nearly all leading tyre brands, as well as quality used tyres for heavy machinery and trucks.
With our fully equipped service vans, we offer on-site installations anywhere, anytime. Everything we do starts with understanding our customers’ unique needs, and together we find the best possible way to deliver tyre services, regardless of fleet size, diversity, or time-critical operations.
3Priima means excellent, and true to our name, we strive to deliver on that promise in everything we do.
Both Priimarengas and Priimahuolto are registered auxiliary business names of Polarvulk Oy. They represent the most visible part of our operations for many customers. Our locations in Lieto, Lahti, Tuusula, and Rauma serve both consumer and professional clients every day.
What’s happening? Hear out from our latest blog post.
- New times, new ways.
Priimarengas gets it’s own e-commerce shop by the end of 2025.
The growing importance of digitalisation and changing consumer habits has also driven the tyre trade towards online commerce. The market is competitive, especially with large central European wholesalers.
However, the online shop to be built under the Priimarengas brand is not aimed at consumer sales but, as a rule, at business sales. Many family businesses may be undergoing a generational change, so e-commerce is also more likely to reach a younger audience.
Our collection consists mainly of Michelin© heavy duty tyres, but we also update the collection with brands that suit everyone’s needs. Sales are mainly focused on Finland, but we also reach other countries in the EU.
Times change and we evolve with them.